Gifts · Cute finds · Personal discovery
Something for someone.
Discovery driven by occasion, recipient and personality rather than a product code.
Selected work · AI commerce MVP
Shopping, Reimagined Around Discovery.
Buy Cute Stuff is an emerging eCommerce concept built around a simple idea: online shopping should feel less like searching a database and more like having someone help you find something you'll love.
The MVP explores how AI-assisted discovery and curation can create a more personal path from inspiration to product.
- Product strategy
- Experience design
- AI commerce
- MVP development
AI commerce · MVP
Startup eCommerce concept
The opportunity
What if Shopping Started With What You Want — Not What You Have to Search For?
Traditional eCommerce works well when the shopper already knows what to search, filter or browse. The Buy Cute Stuff MVP explores another model alongside it.
01
Describe what you're looking for
Start from language rather than a category tree.
02
Express an occasion, mood, recipient or idea
The starting point can be a feeling, not a product name.
03
Let the experience help curate possibilities
Narrow toward a small, considered set instead of endless results.
Experience the concept
From Intent to Inspiration.
See how the AI shopping experience works. A shopper describes what they want in natural language. The experience interprets their intent, curates relevant possibilities, and lets them refine the results conversationally.
- Tell us what you're looking for
- AI interprets
- Curated possibilities
- Refine
- Discover
Buy Cute Stuff · AI product discovery
- 01 · Describe
- 02 · Understand
- 03 · Curate
- 04 · Refine
- 05 · Discover
Recording of the MVP experience. No customer data is shown.
01 · Describe
I need a cute anniversary gift for my wife. She loves plants and cozy things, and I'd like to stay under $75.
Natural language — not a search form.
02 · Understand
Recipient · Wife — Occasion · Anniversary — Interests · Plants, cozy home — Budget · Under $75
The experience interprets the intent behind the words.
03 · Curate & refine
“More unique.” → “Something that would look good in her office.”
A small, considered set of possibilities — refined conversationally, not a page of search results.
Cute Isn't a Category. It's a Point of View.
The same discovery model can move across very different kinds of shopping — a gift someone will smile at, or a piece that finishes a room.
Home · Lifestyle · Decor
Something for somewhere.
Discovery driven by room, style and mood, keeping the search visual and expressive.
The MVP
A Product Experience Built Around the Shopper.
Conversational discovery
Translate natural shopper intent into a starting point for product exploration.
AI-assisted curation
Use intelligence to narrow possibilities rather than forcing the shopper through endless browsing.
Visual commerce
Keep product discovery visual, expressive and consumer-friendly.
A foundation to build on
Structure the MVP so commerce capabilities can be added as the concept is validated.
Built to learn
Start With the Experience. Learn What Deserves to Scale.
An MVP lets a startup test the customer proposition before overbuilding the platform. What the shoppers respond to decides what gets built next.
Next horizon — potential evolution, not current capability
- Personalised recommendations
- Saved preferences
- Conversational refinement
- Commerce integration
- Product feeds
- Customer profiles
- Lifecycle follow-up
The Interface Changes. The Principle Doesn't.
- Understand the customer.
- Connect the experience.
- Use intelligence where it improves the journey.
- Build what moves the business forward.